I Empower Brands to Shine Authentically

Helping you build trust with your ideal customers and cultivate lifelong supporters

Uncovering Authentic
Brand Stories

Hi, I’m Celeste. After 16 years in corporate and agency environments, I embarked on a freelancing journey. This transition allowed me to discover my true calling—authentic branding. My approach involves listening intently to clients, understanding their essence and their client’s pain points, and then translating it all into powerful brands. It's about crafting narratives that resonate. I've learned that authenticity and creativity are the bedrock of remarkable brands. This journey, while not without its challenges, has been a thrilling roller coaster of growth and self-discovery. Now, I'm here to empower your brand, unveiling its unique story to captivate and connect with your audience.

my services

Designer for the Day

Visual Identity

Strategy & Brand Identity

My Process

  • We begin with a conversation to understand your business, goals, and vision. If you prefer to move onto the next stage and have answered all my questions via email, there is an option to skip this phase.

  • Upon agreement, I send you a 3-in1 proposal, payment plan, and contract for your review and approval.

  • Together we dive into a strategy workshop to define your brand's mission, values, and personality.

  • I create a mood board that captures the essence and visual direction of your brand.

  • Based on the mood board, I develop initial brand concepts for your feedback. Then refine them with up to two rounds of revision.

  • We refine the chosen concept, creating your visual identity and crafting your brand story.

  • I provide you with brand guidelines which define the cohesive use of your new brand assets across all platforms.

  • Upon final approval and receipt of the last payment, I deliver all brand assets and materials via a link to a folder on google drive.

Some of my recent work

Discover how my unique approach to branding has transformed businesses across diverse industries.

Let’s tell the world Your Authentic Brand Story.

join me on instagram:

We are still refining things, but here is a little sneak peek of my current client project, it is an art camp for 4-8 year olds 😍. This is my first branding project targeted towards children and I am having so much fun with it. I have frequently ca
Current mood and color palette 🎨 🌈 [branding, branddesigner, branddesigner, moodboard, colorpalette]
Thunderbird Thursday is a thing, right?! 😝. Inspired by the fact that I am slightly obsessed with vintage Navajo silver right now. This design will also soon be available on my hats! 🤎 #thunderbird #wanderlust
Who else is ready for summer??? 🌞 #procreateart #illustration #surfstyle
Ever wondered why brand strategy is a non-negotiable in all of my branding packages? Let me explain, it’s not just a step in the process, but the heart of everything we do together. First things first, it’s all about getting the real yo
I had fun illustrating these moon goddesses riding animals, in procreate. They will be available in my creative market store as a vector pack soon. Which one are you??? [illustration, procreate, moongoddess, branddesigner, vectorpack]