I Empower Brands to Shine Authentically
Helping you build trust with your ideal customers and cultivate lifelong supporters
Uncovering Authentic
Brand Stories
Hi, Iβm Celeste. After 16 years in corporate and agency environments, I embarked on a freelancing journey. This transition allowed me to discover my true callingβauthentic branding. My approach involves listening intently to clients, understanding their essence and their clientβs pain points, and then translating it all into powerful brands. It's about crafting narratives that resonate. I've learned that authenticity and creativity are the bedrock of remarkable brands. This journey, while not without its challenges, has been a thrilling roller coaster of growth and self-discovery. Now, I'm here to empower your brand, unveiling its unique story to captivate and connect with your audience.
my services
Designer for the Day
Visual Identity
Strategy & Brand Identity
My Process
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We begin with a conversation to understand your business, goals, and vision. If you prefer to move onto the next stage and have answered all my questions via email, there is an option to skip this phase.
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Upon agreement, I send you a 3-in1 proposal, payment plan, and contract for your review and approval.
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Together we dive into a strategy workshop to define your brand's mission, values, and personality.
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I create a mood board that captures the essence and visual direction of your brand.
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Based on the mood board, I develop initial brand concepts for your feedback. Then refine them with up to two rounds of revision.
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We refine the chosen concept, creating your visual identity and crafting your brand story.
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I provide you with brand guidelines which define the cohesive use of your new brand assets across all platforms.
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Upon final approval and receipt of the last payment, I deliver all brand assets and materials via a link to a folder on google drive.
Some of my recent work
Discover how my unique approach to branding has transformed businesses across diverse industries.